Showcasing the new Amrock Brand at Speed to Respond
Time is money. There might be no truer words spoken for the mortgage world, so it’s especially fitting that the theme behind this year’s Fairway Sales Summit is Speed to Respond. This annual event caters to primarily loan officers and branch managers, with nearly 1,000 attendees filling up the conference hall at the Gaylord Texan Resort Hotel & Convention Center in Grapevine, Texas. Talk about coming back with a bang – we were at the Fairway Dream Big Expo last fall, but this was the first time we represented the company as Amrock.
“Changing our name was part of our rebrand initiative – we wanted clients to know that we do so much more than title insurance,” said Jason Hall, Amrock Vice President of National Sales. “We wanted a name that would grow with us and reflect who we are as a dynamic FinTech company. The response has been overwhelming,” he explained. “So many people have told us how much they love the name, along with our new website. We’re so excited to see how Amrock will pave the way for the future of this industry.”
One of the ways we represent Amrock is by highlighting our connection to our hometown of Detroit. That’s why this year’s prize was a $595 gift card to Shinola, a Detroit-based lifestyle brand specializing in watches.
Promoting Detroit and the new Amrock name, we brought some of our key people for this one, including Jason Hall, Vice President of National Sales, along with Director of Sales Strategy Eric Kushner, Sales Team Leader Dave Murphy, and his Sales Account Executives Mo Murdock, Sarah Guinot, Jennifer Rehn and Dakota Gordon.
During the event, our team members showcased the time-saving features of the Amrock module within Encompass with one-on-one demos. The attendees gave a lot of great feedback on the integration.
“Everyone was really impressed with our module’s integration with Encompass – we received a lot of comments about how much time they save when using the module, which is great because there’s no additional cost for this benefit,” Hall said. “Plus, there was a lot of positive feedback about the speed and convenience of the module. We couldn’t be happier with the overall performance of our integration.”
Want to schedule a demo? Reach out to Dave Murphy at firstname.lastname@example.org