Amrock Privacy Policy

Last modified: APRIL 13, 2022

To learn about additional privacy rights you may have as a resident of a specific state, click here.

Amrock, LLC, and our subsidiaries (collectively, “Amrock,” “us,” “we” and “our”), operate a website at and related webpages, mobile applications, web applications, and portals that link to or this policy (our “Website(s)”) and have created this Privacy Policy to inform you of our collection, use and sharing practices for information that we collect from you. Please see our Terms of Use which apply to your access and use of the Websites.

Because we want to demonstrate our commitment to your privacy, we want to inform you about:

  1. The types of personal information we collect.
  2. How the information we collect is used.
  3. With whom that information may be shared.
  4. What choices are available to you regarding collection, use and distribution of the information.
  5. The kind of security safeguards that are in place to protect against the loss, misuse or alteration of information under our control.
  6. How you can correct or update your information.

If you have questions or concerns regarding this policy, please contact Client Relations by email at, or by telephone at (888) 848-5355.

Because of the financial nature of our business, our Websites are not designed to appeal to children under the age of 13. Therefore, we do not knowingly attempt to solicit or receive any information from children.

Data Collection, Uses and Sharing

These are examples of the types of data we collect about you (which may include personal information):

We might share your data with third parties including our affiliates, mortgage partners, service providers, and business partners. This includes sharing to provide the products and services that you have ordered or requested, to process orders, to send order confirmations, to provide customer service, and any of the following reasons:

We may share your data for analytics purposes such as estimating our audience size and usage patterns. We may also use or share your data to pre-populate your information to make your experience easier and faster.

We might share your data (including personal information) with third parties for marketing purposes.

To opt out of sharing your data for marketing purposes, please contact us.

Sale of Data

We don’t sell your data.

Data Use Examples

Examples of how we use your data and/or personal information:

Customer Feedback and User Generated Content

You may give us input that we will use to make improvements on our Websites and to our services. Any communication or material you give to us or transmit or post to this Website, by email, via a customer feedback form, or otherwise, may be used by us and our affiliates for any purpose, including without limitation reproduction, disclosure, transmission, publication, broadcast and posting. We are free to use any ideas, concepts, know-how or techniques contained in any communication or material that you give to us or send to our Websites for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information.

Web Technologies

Cookies: A “cookie” is a small piece of information that our Websites may provide to your browser while you are at our sites. The Websites supply your browser with cookies that contain a unique identifier used to better understand Website usage in the aggregate and on an individual level so we know what areas of our site users prefer (e.g., based on the number of visits to those areas) and help us to improve and customize our Websites. This is done through a tracking utility that allows us, for example, to reconstruct activity from a session or by a user. This assists us in troubleshooting and issue resolution. Amrock may also employ service providers to help us collect and understand our Website usage data. Service providers may also assign cookies or similar devices (e.g., pixels, web beacons, etc.) to your browser. The cookies and similar devices placed by Amrock and its service providers may collect Device Information and/or personal information.

When periodic surveys are presented to Website visitors, cookies are used to prevent issuing multiple invitations to the same individual.

If you are a registered member on certain of our Websites, you will receive a cookie when you login. This cookie is maintained by your browser and contains your identifier. This cookie is also used to authenticate your identity and provide you with access to areas of our Website that are limited to registered members, such as those that allow you to view and manage your personal profile. If you would like to register and sign in and you have modified your browser settings not to accept cookies, you will need to reset your browser to accept the cookies that we send. Otherwise, you won’t be able to participate in certain areas of the Website. Most browsers are defaulted to accept and maintain cookies.

If you wish to remove cookies provided by or through Amrock, please check your browser’s settings and Help section for instructions for removing cookies from your browser.

Behavioral Advertising: Please be aware that we may use third-party advertising companies to collect non-personal information for online behavioral advertising to provide targeted display advertisements, likely to be of greater interest to you, through participating publishers and advertisers. Such information may include non-personal information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) through the use of cookies and other technology. To learn more about online behavioral advertising or to opt-out of this type of advertising, please click on the following link: and look for Consumer Opt-out.

Website Usage Data: Our Website tracks usage data, including, for example, Device Information, which pages you view, which page (if any) linked you to our site, which link (if any) you follow off of our site and other information about your session. We use this data in the aggregate and on an individual level to better understand Website activity to improve our site offerings, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. We may also use this data to provide you a more personalized Website experience, assistance with technical support questions and to send you special offers, product and service updates or other promotional materials that are relevant and tailored to your interests. We do not track URLs that you type into your browser, nor do we track you across the internet once you leave our site.

To opt out of receiving all Amrock marketing communications, please contact us.

Social Media and Third-Party Website Security and Privacy Policies: Amrock currently has presence on social media to connect with and market to the public and to Amrock’s current and potential customers. Your activity on third-party websites is governed by the security and privacy policies of each third-party website. Users of third-party websites often share information with the general public, user community and/or the third-party operating the third-party website, which may use this information in a variety of ways. Consequently, you should review the privacy policies of the third-party website before using it and ensure that you understand how this information may be used. You may be able to adjust privacy settings on your accounts on any third-party website or application to match your preferences. The information posted on or directed at Amrock through social media is generally available to the public. To protect your privacy, do not include information you want to keep private or any other sensitive personal information in your social media activity, comments or responses. This information may be archived independently on, and retention of such information is governed by, the third-party website.

Browser “Do Not Track” and Other Settings: You may be using an Internet browser that has the ability to communicate your privacy preferences to the Website, including requests not to track your usage and browsing history. Currently, the Amrock Websites do not respond to any of these signals. Amrock may track your activity on these Websites and use that information as provided in this policy.

Website and Other Service Providers: We have established relationships with select third party vendors to best serve our customers and to operate our Websites. We may employ such companies and individuals to perform functions such as: providing marketing assistance, hosting and operating the Websites, providing Website evaluation services, order processing, fulfillment and shipping services, fraud protection and credit risk reduction, product customization, data analysis and data cleansing, receiving customer feedback, payment processing, and providing customer service. These third parties have access to your information collected through our Websites to the extent necessary to perform their functions, and will be required not to use any personal information for any purpose other than providing such services. To the extent that you link to any third-party service provider from our Website, their use of your personal information will be covered by the third party’s website, rather than this policy.

Your Information Choices

We give you the opportunity to control some of the uses of your personal information for purposes other than to fulfill your request or as is required to provide our services to you. For example, on occasion, we may contact you about sales, special offers and new site features if you agreed to be included in our email lists or otherwise provided us with your information. To unsubscribe from emails, follow the Unsubscribe link in the email communication you received from us.

To opt out of receiving all Amrock marketing communications, please contact us.

Security Policy

We use industry-recognized security safeguards to protect your data. We secure all data that’s sent to us to protect it from loss, misuse and unauthorized changes.

We also have carefully developed security policies and procedures. Our security measures are reviewed on a regular basis by both our internal team members and external security and audit specialists.

We hold our team members responsible for keeping your data safe. Here are some ways we do that:

Change of Control; Compliance with Law

Your information, including personal information, may be transferred in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of a business of Amrock. Furthermore, in some cases we may disclose certain information to comply with a legal process, such as a court order, subpoena, search warrant or law enforcement request.

Changes to Privacy Policy

By visiting our Websites, using our products or services, or providing us with your information, you signify your consent to the information collection, use and sharing practices described in this Privacy Policy. If we plan to make significant changes to any of our privacy policies or practices with respect to how we use personal information, we’ll post those changes to the Website, noting the “Last Modified” date of any policy updates. Any use after posted changes take effect will also signify your consent.

How to Correct or Update Your Information

We provide you the opportunity to update or correct the contact and registration information that you have provided to us by contacting us directly.

Amrock recommends that you do not use email communications to send us sensitive personal information. If you need to change that personal information, we recommend that you log in to your account or call us directly.

To correct or update your information, contact us.

How To Contact Us About Your Data

We provide multiple methods for you to contact us with questions regarding your data, our Privacy Policy, other online privacy statements, our information practices or other aspects of privacy on our Websites. You can also contact us to update your communication preferences or opt-out of certain communication methods. When you email us, your emails are stored within our system so that we may refer to previous emails from you as needed so that we may properly address your questions and concerns.

By phone: (888) 848-5355
By email:

By Mail:
Amrock, LLC
Attn: Client Relations/Privacy Policy
662 Woodward Avenue
Detroit, MI 48226

Please include your phone number when contacting us by mail so that we can promptly fulfill your request.

Your California Privacy Rights

If you are a California resident, learn more about your California privacy rights at the Amrock Privacy Notice for California Residents.

To make a request to exercise your California privacy rights, please contact us.

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Our privacy policy has changed. You can view our updated policy here.

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