What is Experience Transformation? Amrock CIO Explains in MPA Magazine
May 17, 2022
Mortgage Professional America (MPA) Magazine caught an exclusive interview with Rob Sayre – Chief Information Officer at Amrock – and got the inside scoop on how Amrock’s “experience transformation” is poised to change real estate technology processes for the better.
Some might think you need a lifelong focus on real estate technology to make an impact. Yet, with a career that spans multiple industries, Sayre is in the perfect position to rethink Amrock’s already industry-leading technology. Through the interview the MPA Magazine, he details the “learning environment” that allows his team to experiment, question, fail and innovate.
“Being a leader in the industry means rethinking your own approach in a holistic way, which is what I emphasize for my team here at Amrock,” says Sayre, “the best experiences are both functional and consistent with the positive vision you want for the world around you.”
In 2021, Amrock reached one million digital closings, reinforcing their philosophy that excellent client experiences can be both cost-effective and socially progressive. However, Sayre’s team knows making a difference in the real estate industry is not just about going digital. It is a consideration of every single touchpoint for both clients and team members; a commitment to follow through on making the process faster, smarter and easier for everyone.