Privacy Policy

Last modified: December 18, 2019

To learn about additional privacy rights you may have as a resident of a specific state, click here.

Amrock, LLC and our subsidiaries (collectively, “Amrock,” “us,” “we” and “our“), operate a website at and related webpages that link to (our “Website(s)”) and have created this Privacy Policy to inform you of our collection, use, and sharing practices for information that we collect from you.

Because we want to demonstrate our commitment to your privacy, we want to notify you of:

  1. What personally identifiable information of yours we collect
  2. How the information is used
  3. With whom the information may be shared
  4. What choices are available to you regarding collection, use and distribution of the information
  5. The kind of security safeguards that are in place to protect against the loss, misuse, or alteration of information under our control
  6. How you can correct or update your information

If you have questions or concerns regarding this policy, please contact Client Relations by email at, or by telephone at (888) 848-5355.

Because of the financial nature of our business, our Websites are not designed to appeal to children under the age of 13. Therefore, we don’t knowingly attempt to solicit or receive any information from children.

Data Collection, Uses and Sharing

These are the types of data we collect about you:

  • Information provided by you in connection with obtaining title and/or settlement services for residential or commercial real property transactions or loan transactions. This information may include: Personal Identifiers, such as your full name, street address, email address, and telephone number; Commercial data, including specific details about your loan and subject property, estimated value and tax information, loan information, Social Security Number, credit card number, bank and account number, and other financial information based upon the types of services being provided.
  • Information provided by you in connection with obtaining title insurance quotes.
  • Information about your computer and internet connection, including your Internet Protocol (IP) address, operating system, and browser type, and referring website domain name.

We might share your data with third parties for business purposes (e.g., to provide the products and services that you have ordered or requested, to process orders, to send order confirmations and to provide customer service) or for any of these reasons:

  • Auditing
  • Detecting fraud
  • Debugging
  • Providing services
  • Internal research
  • Quality control

With your consent, we might share your personal data with third parties, including our affiliates, mortgage partners, and service providers, for these reasons:

  • Business purposes, including to fulfill your requests and provide services to you.
  • Marketing, including providing you with information about other products and services offered by Amrock and our affiliates within the Rock Family of Companies.
  • Analytics, including to estimate our audience size and usage patterns.
  • Pre-populating your information to make your experience easier and faster.

To opt out of sharing your data for marketing purposes, please contact us.

Sale of Data

We don’t sell your data.

Data Use Examples

Examples of how we use personal information:

  • To provide the products and services that you have ordered or requested, to process orders, to send order confirmations and to provide customer service.
  • To contact you about sales, special offers and new site features, unless you have opted not to receive promotional communications from us.
  • We may also use personal data on an aggregate level to evaluate response rates to our email messages and to determine what links are most useful to our customer base.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

The non-personal information that we collect on our Websites is information that by itself cannot be used to identify or contact you, such as demographic information and other aggregated or anonymous statistical data relating to the use of this Website.

Examples of how we use non-personal information about users of our Websites:

  • Whenever you interact with this Website, or contact us through mobile and desktop applications you download from or which are directed to this Website, we automatically collect and store your IP address, browser information, and referring website domain name. We also collect non-personal information regarding customer traffic patterns and site usage. We use this information to analyze and improve our Websites and to provide our customers with a better customer experience.
  • Your IP address, browser and referring website site domain name may be logged every time you visit our Websites. This data is used for the analysis of load information and maximizing the efficiency of our servers.
  • We may also provide you the opportunity to subscribe to email newsletters and other email communications. You may unsubscribe by following the instructions provided in each email communication.
  • We may offer you the option to participate in contests, sweepstakes, or surveys. If you would like to participate, we may ask you for contact information, preferences or other information. We may use this information, consistent with this policy, to conduct research, improve our offerings, contact you regarding service offerings, or award prizes.
Customer Feedback and User Generated Content

You may give us input that we will use to make improvements on our Websites and to our services. Any communication or material you give to us or transmit or post to this Website, by email, via a customer feedback form, or otherwise, may be used by us and our affiliates for any purpose, including without limitation, reproduction, disclosure, transmission, publication, broadcast, and posting. We are free to use any ideas, concepts, know-how, or techniques contained in any communication or material that you give to us or send to our Websites for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information.

Web Technologies

Cookies: A “cookie” is a small piece of information that our website may provide to your browser while you are at our sites. The Amrock website supplies your browser with cookies that contain a unique identifier used to better understand website usage in the aggregate and on an individual level so we know what areas of our site users prefer (e.g., based on the number of visits to those areas). This is done through a tracking utility that allows us, for example, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. Amrock may also employ service providers to help us collect and understand our website usage data.

When periodic surveys are presented to website visitors, cookies are used to prevent issuing multiple invitations to the same individual.

If you are a registered member on the Amrock website, you will receive a cookie when you login. This cookie is maintained by your browser and contains your identifier. This cookie is also used to authenticate your identity and provide you with access to areas of our website that are limited to registered members, such as those that allow you to view and manage your personal profile.

If you simply want to browse, you do not have to accept cookies from our site. Should you decide, however, that you would like to register and sign in to special areas of the website and you have modified your browser settings not to accept cookies, you will need to re-set your browser to accept the cookies that we send. Otherwise, you won’t be able to participate in certain areas of the website. Most browsers are defaulted to accept and maintain cookies.

If you wish to remove cookies provided by Amrock, please check your browser’s settings and Help section for instructions for removing cookies from your browser.

Behavioral Advertising: Please be aware that we use third party advertising companies to collect non-personally identifiable information for online behavioral advertising to provide targeted display advertisements, likely to be of greater interest to you, through participating publishers and advertisers. Such information may include non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) through the use of Cookies and other technology. To learn more about online behavioral advertising or to opt-out of this type of advertising, please click on the following link: and look for Consumer Opt-out.

Website Usage Data: Our website tracks usage data, including, for example, your IP address, your browser type and version, which pages you view, which page, if any, linked you to our site, and which link, if any, you follow off of our site. We use this data in the aggregate and on an individual level to better understand website activity to improve our site offerings, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. We may also use this data to provide you a more personalized website experience, assistance with technical support questions, and to send you special offers, product and service updates, or other promotional materials that are relevant and tailored to your interests. We do not share your information with outside companies for their promotional use. We do not track URLs that you type into your browser, nor do we track you across the Internet once you leave our site.

To opt out of receiving all Amrock marketing communications, please contact us.

Social Media and Third-Party Website Security and Privacy Policies: Amrock currently has presence on social media to connect with and market to the public and to Amrock’s current and potential customers. Your activity on third-party websites is governed by the security and privacy policies of each third-party website. Users of third-party websites often share information with the general public, user community, and/or the third-party operating the third-party website, which may use this information in a variety of ways. Consequently, you should review the privacy policies of the third-party website before using it and ensure that you understand how this information may be used. You may be able to adjust privacy settings on your accounts on any third-party website or application to match your preferences. The information posted on or directed at Amrock through social media is generally available to the public. To protect your privacy, do not include information you want to keep private or any other sensitive personal information in your social media activity, comments or responses. This information may be archived independently on, and retention of such information is governed by, the third-party website.

Browser “Do Not Track” and Other Settings: You may be using an Internet browser that has the ability to communicate your privacy preferences to the website, including requests not to track your usage and browsing history. Currently, the Amrock websites do not respond to any of these signals. Amrock may track your activity on these websites and use that information as provided in this policy.

Service Providers

We have established relationships with select third party vendors to best serve our customers and to operate our Websites. We may employ such companies and individuals to perform functions such as: providing marketing assistance, hosting and operating the Websites, providing Website evaluation services, order processing, fulfillment and shipping services, fraud protection and credit risk reduction, product customization, data analysis and data cleansing, receiving customer feedback, and providing customer service. These third parties have access to your information collected through our Websites to the extent necessary to perform their functions, and will be required not to use any personal information for any purpose other than providing such services. To the extent that you link to any third party service provider from our Website, their use of your personal information will be covered by the third party’s website, rather than this policy.

Your Information Choices

We give you the opportunity to control the use of your personal information for purposes other than to fulfill your request or as is required to provide our services to you. For example, on occasion, we may contact you about sales, special offers, and new site features if you agreed to be included in our email lists or otherwise provided us with your information. To unsubscribe from emails, follow the Unsubscribe link in the email communication you received from us.

To opt out of receiving all Amrock marketing communications, please contact us.

Security Policy

We use industry-recognized security safeguards to protect your data. We secure all data that’s sent to us to protect it from loss, misuse and unauthorized changes.

We protect your data using industry-standard security products and protocols, as well as carefully developed security procedures. Our security measures are reviewed on a regular basis by both our internal team members and outside security specialists.

We also hold our team members responsible for keeping your data safe. Here are some ways we do that:

  • We require all team members to take regular training and sign a written statement acknowledging their compliance with our security protocols.
  • We limit access to sensitive data only to team members based on their role.
  • We enforce strict password protocols.
  • We require authentication and authorization for team members to use, view or change information.
Change of Control; Compliance with Law

Your personally identifiable information may be transferred in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of a business of Amrock. You will have the opportunity to opt out of further secondary use of your information following any change of control, pursuant to the policies of the new controlling entity. Furthermore, in some cases we may disclose certain information to comply with a legal process, such as a court order, subpoena, search warrant, or law enforcement request.

Changes to Privacy Policy

By visiting our Website or providing us with your information, you signify your consent to the information collection, use, and sharing practices described in this Privacy Policy. If we plan to make significant changes to any of our privacy policies or practices with respect to how we use personally identifiable information, we’ll post those changes to the Website, noting the “Last Modified” date of any policy updates. Any use after posted changes take effect will also signify your consent.

How to Correct or Update Your Information

We provide you the opportunity to update or correct the contact and registration information that you have provided to us by contacting us directly.

Amrock recommends that you do not use email communications to send us sensitive personal information. If you need to change that personal information, we recommend that you log in to your account or call us directly.

To correct or update your information, contact us.

How To Contact Us About Your Data

We provide multiple methods for you to contact us with questions regarding your data, our Privacy Policy, other online privacy statements, our information practices, or other aspects of privacy on our Websites. When you email us, your emails are stored within our system so that we may refer to previous emails from you as needed so that we may properly address your questions and concerns.

By phone: (888) 848-5355
By email:

By Mail:
Amrock, LLC
Attn: Client Relations/Privacy Policy
662 Woodward Avenue
Detroit, MI 48226

Please include your phone number when contacting us by mail so that we can promptly fulfill your request.

Your California Privacy Rights

If you are a California resident, learn more about your California privacy rights at the Amrock Privacy Notice for California Residents.

To make a request to exercise your California privacy rights, please contact us.