Amrock VP of Talent and Development Shares Insights for Recruiters at NS3

Posted by Amrock
Today’s ideas about recruitment look vastly different from the recruitment strategies of 15 years ago. That was one of the points discussed during a recent panel at the National Settlement Services Summit (NS3) 2019 in Phoenix, Arizona on June 20.

The discussion was moderated by American Land Title Association President Cynthia Blair and included Amrock Vice President of Talent and Development Angela Crusoe, as a panel member.

“Title Industry of the Future – Recruiting and Hiring” was a panel surrounding recruitment techniques for attracting quality candidates. Crusoe, who has been in the title industry for more than 20 years, emphasized that one of the best forms of recruitment is retention.

“When your team members have a healthy work-life balance, when they feel their work is meaningful, they have purpose and their voice is heard, they’re going to talk about it,” says Crusoe. “If you raise the bar for your team members’ expectations, of course you attract great candidates.”

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Crusoe points to social media as a great way to recruit organically. When Amrock team members share photos of things like having their pets with them at work, being active in their communities through work-sponsored volunteer opportunities, or enjoying work-from-home benefits, their friends and family want to know more about what they do for a living.

“We do anonymous surveys twice a year and we ask our team members questions like, ‘Would you refer your friends and family to work here?’” says Crusoe. “I think many of the quality referrals we get are a result of team members providing a window into our culture.”

Crusoe credits Amrock’s recruitment and retention success to a commitment to adapting to the changes in today’s world. According to Crusoe, 15 years ago the best candidates were looking for different things from a company. In 2004, most people looked at a paycheck and benefits. Today, it’s equally important to have flexibility and a good work-life balance.

Crusoe credits Amrock’s flat organization for its success. She points out the importance of culture, foundation and leadership accountability, which she says are fundamental factors not just for recruitment, but for retention.

“We have a strong foundation that every one of us lives by at Amrock,” says Crusoe. “When you feel as though everybody is all on the same level, then you’re empowered to say what you want to say, to bring ideas, make suggestions, and be a meaningful part of your organization.”